an emf is the same thing as a potential difference, or a voltage. What we have to think about now is conservation of energy. Even though the voltages and currents on either side of the transformer are different, the power in the entire system has to remain as a constant, or else we'd be pulling energy out of nowhere (which can't happen). Therefore:
Power going in = power going out
Power can be described by the equation P=VI, where power is in watts, voltage(or emf) is in volts, and current is in amps. Seeing as the power has to stay the same, the only variables in this instance are the voltage (emf), and current. Therefore to maintain a constant value for P, if the voltage goes up, the current must go down, and vice versa.
hope that helps matey