marketing plan help!!!! (1 Viewer)

chinkyeye

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hey wen uwrite a marketing plan.. in the "establishing marketing objectives" stage.... wen u tlak about da objectives right.... i knoe u should talk about internal/external objectives, but ym teacher said shit about "SMART"...SPECIFIC, measurable, acheieveable, realistic and timed..... how do u talka bout them by using a case study... i'm using billabong's case study thing.. and how should i relate "SMART" to tha objectives....
 

frootloop

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chinkyeye said:
hey wen uwrite a marketing plan.. in the "establishing marketing objectives" stage.... wen u tlak about da objectives right.... i knoe u should talk about internal/external objectives, but ym teacher said shit about "SMART"...SPECIFIC, measurable, acheieveable, realistic and timed..... how do u talka bout them by using a case study... i'm using billabong's case study thing.. and how should i relate "SMART" to tha objectives....
I'm going to be no help whatsoever but I had no idea what SMART stood for. But now I know! Thanks. :)
 

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