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Explain why having a clear understanding of the target market improves the efficiency of the marketing plan? it's an extended response question but i seriously dont know how people can answer this in an essay form~~

Anyone knows how to do that question on p. 175, What-IF? You are the marketing manager of a business and you are advising the board of director to switch from using polystyrene to paper, despite an increase in the costs of production. Prepare a report to the board of directors explaining...