The Role of Marketing in the Firm and Society

BikiCrumbs: The Role of Ma…irm and Society

From Biki

Marketing is a total system of interacting activities designed to plan, price, promote, and distribute products to present and potential customers. Successful marketing brings the buyer and seller together to make a transaction.


The marketing process is customer focused meaning it focuses on the needs and wants of customers providing goods and services at the right price, place and time.


If a business can see the potential of a new product idea to meet customer needs, then marketing is being applied.


The Role of Marketing in the Firm and in Society

Marketing today places a strong focus on customer orientated marketing. A market-focused business creates products people want to buy. The business sees itself as a customer-satisfying process. A business must determine what customers want, then develop a product and marketing plan to satisfy these wants.



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